Whether you realize it or not, you’re familiar with Web 2.0 already.

You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. 

Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days.

Web 3.0 is the next version of the web. 

It seems overwhelming because it involves a lot of new worlds that you’re not familiar with, like cryptocurrency and blockchains. But, you don’t need to understand every detail of crypto or blockchains to know what Web 3.0 is.

You don’t understand exactly how the current web (Web 2.0) works, do you? Nope. Yet you’re navigating it with ease, marketing, buying products, and connecting with your network daily.

Let’s go over what you need to know about Web 3.0 to understand where you fit into it with your digital marketing expertise. 

What is Web 3.0?

Web 3.0 is an updated version of the current web. Just like you create a beta product, turn it into an official product, and optimize and improve that product as time goes on—the web follows the same process.

We’ve used 3 versions of the web, Web 1.0, Web 2.0 (your current web experience), and Web 3.0.